ELIZABETHTOWN — There’s some excitement brewing at Bladen Office Supply these days in the form of a new digital printing press.
Manager Trey Melvin said the machine is a Canon Image Press 6011, which retails for about $75,000, but the store opted to lease the press, instead of purchasing it.
“Everything is moving in the digital direction,” said Melvin of the decision to lease the press.
He said the store would still use the off-set presses it currently owns for certain types of orders.
“Before, we could do certain color jobs, but if it was a big job, we had to send it out,” said Melvin.
He added that, in the past for certain color jobs, it was simply cost prohibitive to do them.
“The quality on this one is so much better than we could offer before,” said Melvin.He said the press that was used prior would print up to 60-page books. The Canon press can print up to 100-page books and it can print up to 60 pages per minute using a heavyweight paper.
Melvin said the new press will be used to print such items as business cards, fliers and promotional materials as well as brochures. He said the staff had already printed a set of business cards using the new press and were impressed by the results.
Melvin said that Bladen Office Supply is no stranger to color printing. He said they have offered color printing for a while, but the new press brings improved quality to the products.
“We’ve hired a new person in the art department and hopefully that will be a big aid,” said Melvin.
Ben Hill joined the Bladen Office Supply staff recently and will be primarily responsible for layout and graphics for print.
The key digital press operator will be Hughlon McDaniel. Melvin said McDaniel has worked with Bladen Office Supply for 30 years.
While the staff had some cursory training on how to use the new press, Melvin said the staff will receive additional training using the digital press this week.
The digital presses are a rarity in our area, according to Melvin.
“There is not one of these machines in Bladen or Columbus counties. There are only four in New Hanover County,” said Melvin.