Star telephone earns first place

Staff report

May 25, 2014

CLINTON — Star Membership Corporation received national recognition for its marketing efforts during the National Telecommunications Cooperative Association PR and Marketing conference in Seattle, Wash., on May 5.

NTCA, a national trade association based in Washington, D.C., which represents the interests of rural, independent telephone companies and cooperatives, honors the year’s best work in rural independent telco marketing & public relations through its annual TeleChoice Awards program. The TeleChoice Awards recognize excellence in NTCA member company marketing projects and initiatives.

The competition is open to all 700-plus member companies of NTCA. The entries were independently judged by an executive ad agency.

At the 2014 NTCA PR and Marketing Conference, Star received first place in the category for in-house production among companies with access lines of 10,000 or more in the complete Marketing Campaign category. Star produced a series of three television commercials supporting its high-speed Internet service. Star featured two local children, brother and sister Ty and Kate Randleman, ages 13 and 9, to star in the ads. The television commercials aired on StarVision Cable, Star TV, as well as on television networks all over North Carolina, Tennessee and South Carolina.

Other telephone corporations across the nation, as far away as South Dakota, Texas and Oklahoma, are in talks involving the children starring in their ads. The ads are viewable on Star’s website, and are also featured on NTCA’s website:

Star is a member-owned cooperative, providing a variety of telecommunications services to its members in Sampson, Bladen, Cumberland, Duplin and Columbus counties.